When it comes to choosing the right baby skincare products for your child, where do you start? Given that a newborn’s skin is thinner and more sensitive compared to an adult’s skin, it is important to use a gentle cleanser specially formulated for baby’s delicate skin. Especially so for babies suffering from dry and irritated skin, this product should ideally work to relieve itch, calm down irritation and hydrate the skin for lasting comfort and moisturisation.

With so many boxes to be checked, is there such a thing as the perfect cleanser for my child? Introducing Ezerra Extra Gentle Cleanser, a specially formulated wonder cleanser for dry and irritated baby skin! Read on to discover the 4 amazing reasons why you should be using this product for your little one. 

• Extra Gentle & Safe for Baby’s Skin

When we say extra gentle and safe, we mean it. Formulated with a product safety level that is as safe as water, Ezerra Extra Gentle Cleanser is proven to be 3x gentler compared to common baby cleanser products in the market. It is able to cleanse the most sensitive skin without disrupting and stripping away baby’s natural moisture barrier, even when used on a daily basis. 

• Suitable for Newborns & Infants

There are numerous cleanser products in the market that claim to be suitable for newborn babies, but in actual fact, the harsh formulation of the product may potentially irritate and even harm a newborn’s delicate skin. True to its name, Ezerra Extra Gentle Cleanser is formulated with an extra gentle baby-safe formula that is suitable for newborns as young as 2 weeks old! As such, parents will enjoy a peace of mind during bathtimes with Ezerra.

• Made with Natural Key Ingredients

Committed to using only safe and gentle ingredients in our products, Ezerra Extra Gentle Cleanser is no exception. That is why until today, our product formulation remains strictly free of steroids, parabens, artificial colours, Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulphate (SLES). 

Harnessing the power of natural key ingredients,our heroic components Amisoft cleanses the skin without affecting the natural moisture level, while Stimutex-AS helps relieve itch and irritation. Working its wonders to cleanse skin and relieve itch using the gentlest way possible, Ezerra Extra Gentle Cleanser truly lives up to its kind-on-skin philosophy.

• Dual Action to Cleanse & Moisturise Skin

Going above and beyond the role of a cleanser, Ezerra Extra Gentle Cleanser is designed with the both benefits of a cleanser and moisturiser — all within a single product! Its unique dual-action formulation works to effectively cleanse and moisturise the skin simultaneously, thus maintaining an optimal condition of healthy skin with regular usage. 

Want to know more about this wonder cleanser? Discover the complete benefits of Ezerra Extra Gentle Cleanser here. For a limited time only, purchase Ezerra Extra Gentle Cleanser 500ml from an independent pharmacy and receive FREE Ezerra Fun Learning My First Brain Smart Cards! Available at selected pharmacies nationwide on a first come first serve basis. Locate your nearest chain or independent pharmacy and grab them while stocks last!

P/S: Watch our video commercial featuring Ezerra Extra Gentle Cleanser, specially formulated cleanser for dry and irritated baby skin.