It’s a fact that 60% of the things you apply to your skin is directly absorbed into your blood, therefore, what you put on your child’s skin is just as important as what they eat.
Many bath and body items advertised for little ones include irritating, even hazardous, chemicals.
When you visit your pharmacy, take the time to read the ingredients. Here’s one ingredient in particular that all parents should do their best to avoid applying on their children’s skin.
Sulphates (SLS & SLES)
Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are chemicals that produce a soap-like detergent, chosen for their foaming properties. They are commonly used in shampoos, body washes, facial cleansers and toothpaste – even in products specially marketed for children. SLS is also used in floor scrubbing liquids, car-wash soaps, engine degreasers, and for other industrial applications.
What Are the Concerns About SLS & SLES?
Why should you and your baby avoid these sulphates? Many reasons.
First, it’s a known skin irritant. In fact, this ingredient is routinely used in clinical studies to deliberately irritate skin, so that healing solutions can be tested. So it’s not something you want on your baby’s dry and sensitive skin!
That’s not all. A report in the Journal of the American College of Toxicology states that SLS “had a degenerative effect on the cell membranes because of its protein denaturing properties”.
Simply put, protein denaturing means that the structures of the proteins in the skin are disrupted and possibly destroyed. Not good for anyone. And especially not good for a baby’s delicate skin.
Finally, the same report noted that “high levels of skin penetration may occur at even low use concentrations” which just means that SLS can easily penetrate the skin and lodge in the body’s deeper tissues and even the bloodstream.
So What Should You Do?
The best course of action would be to avoid SLS and SLES as much as possible. Learn to look at labels. If these sulphates are present, they’ll be right there on the label. Just choose products that do not have “sodium lauryl sulphate”, or any other sulphates, on the ingredient list.
Fortunately, there are SLS- and SLES-free baby washes available. For you and your baby.
The Contest will run from 16th June 2024 to 23rd June 2024(“Contest Period”). The organiser reserves the right and its absolute discretion to vary, postpone, reschedule and/or extend the contest period and /or cancel/terminate the contest at any time without prior notice. All entries received outside the contest period shall be automatically disqualified.
The Contest is open to all Malaysian parents – fathers.
To participate in the contest:
Important note:
* Do comment on the contest post ‘done’
* Remember to set your profile post to ‘Public’. To change who can comment on your public posts, click here.
Winner Selection:
Contest Prizes:
Prizes worth up to RM2,500 (total 50 prizes):
The Organiser reserves the right to amend, delete or add to these Terms and Conditions without any prior notice at any time and the Participants shall be bound to such changes.
It’s time to step into the spotlight and show off your cool moves! Let your creativity shine as you dance to the infectious beats of the So Soft So EZ song! Add an extra dash of fun to your video with our EZ Bear TikTok filter!
Step 1 – Record a 1-min dancing video with Ezerra products (cream/cleanser) using “Soft Skin So EZ” theme song and EZ Bear filter.
Click here for filter links:
Step 2 – Post on FB/IG/TT and tag @EzerraMalaysia with hashtag #EzerraMalaysia #SoftSkinSoEZ #SoEZDanceNWin
Important note:
* Do comment on the contest post with your video post link in case we missed your entry
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Your submission may take up to 24 hours to appear in the gallery of Ezerra Ask & Win Contest page.
*Terms and conditions apply.
Express your child’s creativity with colours and stand a chance to win exciting prizes worth RM5,000!*
Purchase any Ezerra product (no min. spend) between 29 Aug to 25 Sept 2020 and keep the receipt to be eligible for the prize claim.
*Terms & conditions apply.